Proctor & Gamble Product Design
Designing better femme care experiences for Tampax
OVERVIEW
In a collaborative project for a Northwestern, my team partnered with P&G to enhance the user experience for Tampax tampons. By integrating information provided by P&G with our group findings, we distilled these into actionable insights to understand both the emotional and functional motivations behind product preferences.
Skills
UX/Ui Design,
Product Design,
Design Research,
Interaction Design,
Prototyping,
Roles
User Researcher
Product Designer
Contributors
Sam Borri
Ann Mulgrew
Jack Qu
Sihan Zheng
Patrick Zhou
About the Process
To deeply understand user needs and painpoints, our group conducted detailed user research and tested our prototypes with users to help us discover opportunities for innovation in tampon experiences.
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This project is currently under an NDA. Reach out to me if you want to know more!