Groove
Stylish weights that fit your space—and your life.
OVERVIEW
Groove redefines home fitness by integrating workout gear seamlessly into stylish living spaces. Targeting professionals like Tiffany—who value aesthetics, convenience, and compact living—Groove’s Record Dumbbells are designed to blend into modern homes while supporting casual, daily movement. With interchangeable vinyl-style weights and a minimal footprint, Groove empowers users to stay active without compromising their home’s look or feel.
Skills
User Research,
Industrial Design,
UX/UI Design,
Brand Positioning,
Rapid Prototyping,
Product Storytelling
Roles
Product Designer,
User Researcher,
Brand Strategist & Visual Storyteller
Contributors
Sihan Zheng
Ibrahima Bah
Lauren Harrington
Zhiyu Ren
Jack Killian
Research
As hybrid work situations continue to shape the future of work, they will impact exercise trends.
Hybrid settings give people more space to exercise more frequently and increase the likelihood that they alternate between exercising at home and at brick and mortar spaces
-Mintel Exercise Trends - US - 2023
Home Fitness Markets:
The global at-home fitness market size was valued at $5.5 Billion in 2019, $11.5 Billion by 2027
Compound Annual Growth Rate will be 7.8% from 2021 to 2027
User Markets:
Over 1 in 5 Americans belong to at least one gym or studio In 2019, More than 62.5 million gym members visited the gym 104 days per year
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Unmet Needs
Style
Users like Tiffany want workout gear that fits their home aesthetic. Traditional equipment is often bulky, harsh-looking, and clashes with minimalist or thoughtfully curated interiors.
Ergonomics
Existing equipment doesn't account for the comfort or lifestyle of casual home users. Handles, sizes, and storage options are rarely optimized for small spaces or multi-use functionality.
Accessibility
Airlines struggle to support passengers effectively during irregular operations (IROPs), especially with communication and accommodations.
In small spaces, workout gear often gets hidden away. Traditional weights are bulky, unattractive, and take up space. Shared gyms, whether in-building or public, are often crowded or inconvenient. This makes it harder to stay active casually throughout the day. People who want to move more often are left without a setup that feels natural in their home or lifestyle.
Brand & product attributes
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Harmony
Your workout gear should feel like it belongs—seamlessly blending into the rhythm of your home.
Modern
Sleek forms and clean lines bring a contemporary edge to everyday movement.
Elegance
Fitness can be graceful—our designs echo the beauty of human motion.
Versatility
Designed to adapt, Groove fits your space, your routine, and your evolving lifestyle.
Empowerment
Movement should feel natural—Groove makes it easier to show up for yourself, every day.
The Design
With Groove’s Record Dumbbell, your workout doesn’t have to be taking equipment out of storage
Don’t let weights define your space. You’ve made too beautiful a home to let dumbbells disrupt it.
Two synchronized X-direction motors drive the lower-level carriage via ball screws, while a third motor handles Y-direction motion to move the print head. Each motion is translated through precision ball screw rotation, ensuring smooth linear travel of the sliders and carriages for accurate material deposition.
